In an era when online access is universal and constant, direct physical mail is still widely used in modern marketing strategies.
There’s one reason for this: it works.
Email and online marketing have their place. Done well, they can be very effective. However it’s hard to beat the open rate and residual impact of a well-designed, effectively targeted direct mail campaign.
Much research has been done to show that receiving a tangible item in the post makes a deeper impression on people than a digital alternative, and is more likely to be remembered. It’s not just a generational thing either: studies in the US and Canada have shown under-35s to be just as responsive to direct mail than older people.
Direct mail is a primary service of JG Mailing. We take care of the whole project from start to finish.
How’s your database? If it’s up to date, fine. However, if not then we can obtain an accurate, up to date one for you.
The more detailed your data, the more you can personalise your mailing. We can print letters and envelopes with as much or little personalisation as you require.
We also source and supply all of your envelopes, and can print them too – in full colour and full bleed as required. Multiple items are no problem: our machines can mix DL, C4 and C5 envelopes. As an alternative, we can also print carrier sheets and poly-wrap your items.
The cost of postage can also be kept to a minimum. By using our contacts and bulk-buying power, we will get you the best deal from the full range of postal providers.
With our equipment being capable of inserting mail at a rate of up to 6,000 items per hour, it won’t take long to have your entire consignment out of the door and on its way to your prospects.